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Patient Care

Complaints Procedure

Last updated: 30 August 2026

Azim Aesthetics is open by confirmed appointment and aims to provide professional, considerate care with appropriate safeguards. You can raise a concern about an enquiry, consultation, treatment, privacy or advertising under this procedure.

If you have a non-emergency clinical concern after treatment, use the treatment-specific aftercare contact supplied to you and call 07413 812 129. For severe symptoms, a vision change, breathing or swallowing difficulty, or any other medical emergency, call 999 or attend A&E. Do not wait for a website, voicemail or WhatsApp response.

Stage 1 — Talk to us directly

Most concerns are resolved fastest through a direct conversation. Contact Dr Niru by:

  • Email: hello@theazimclinic.co.uk
  • Phone or WhatsApp: 07413 812 129
  • In writing: Azim Aesthetics, Sunset Lodge, Woodchurch Road, Appledore, Kent TN26 2BJ

We acknowledge concerns promptly and tell you who is handling them, what information is needed and when to expect a substantive response. The clinic's complaints procedure, recording process and response arrangements are operational.

Stage 2 — Formal written complaint

If you are not satisfied with the Stage 1 response, please put your complaint in writing to the email or postal address above. Mark it “Formal Complaint” and include:

  • Your name and contact details
  • Date(s) of treatment or contact
  • A clear description of what happened and why you are unhappy
  • What outcome you would like

We will acknowledge a formal complaint, investigate it fairly and provide a written response or progress update within the timeframe stated in the patient complaints policy. Complaints will be recorded, reviewed and used to improve the service.

Stage 3 — External escalation

If we cannot resolve your complaint to your satisfaction, you have the right to use an external route appropriate to the subject of the complaint:

General Dental Council (GDC)

Dr Niru is a registered dental professional. The GDC investigates concerns about a dental professional's fitness to practise.

gdc-uk.org/raising-concerns
Phone: 020 7167 6000

Information Commissioner's Office (ICO)

If your concern is specifically about how we have handled your personal data.

ico.org.uk/make-a-complaint
Phone: 0303 123 1113

Advertising Standards Authority (ASA)

For a concern specifically about the clinic's public advertising.

asa.org.uk/make-a-complaint

Confidentiality

Complaints are handled confidentially, with information shared only where needed to investigate, respond, protect safety or meet a legal obligation. Making a complaint will not reduce the standard of care you receive.