Patient Care
Complaints Procedure
Last updated: 27 April 2026
We aim to provide every patient with safe, professional, considerate care. If something has not gone the way you expected — whether it's a clinical concern, a result you're unhappy with, or anything else — we want to know. Your feedback is taken seriously, addressed promptly, and used to improve.
If your concern is urgent or clinical (e.g. an unexpected reaction to treatment), please contact us immediately on 07413 812 129 or by WhatsApp. For a medical emergency, call 999 or attend A&E.
Stage 1 — Talk to us directly
Most concerns are resolved fastest through a direct conversation. Contact Dr Niru by:
- Email: hello@theazimclinic.co.uk
- Phone or WhatsApp: 07413 812 129
- In writing: Dr Niru Azim Aesthetics, Appledore, Kent, TN26
We will acknowledge your contact within 3 working days and aim to give a substantive response within 10 working days. If we need longer (for example, if a clinical review is required), we will tell you when to expect a full reply.
Stage 2 — Formal written complaint
If you are not satisfied with the Stage 1 response, please put your complaint in writing to the email or postal address above. Mark it “Formal Complaint” and include:
- Your name and contact details
- Date(s) of treatment or contact
- A clear description of what happened and why you are unhappy
- What outcome you would like
We will acknowledge a formal complaint within 3 working days and provide a full written response within 20 working days. All complaints are recorded, reviewed and used to improve our service.
Stage 3 — External escalation
If we cannot resolve your complaint to your satisfaction, you have the right to escalate it to one of our regulators or professional bodies:
General Dental Council (GDC)
Dr Niru is a registered dental professional (No. 170811). The GDC investigates concerns about a dental professional's fitness to practise.
gdc-uk.org/information-standards-guidance/raising-a-concern
Phone: 020 7167 6000
Joint Council for Cosmetic Practitioners (JCCP)
The JCCP holds a public register of approved cosmetic practitioners and investigates complaints about non-surgical cosmetic procedures.
Save Face
An accreditation register for accredited aesthetic practitioners with a patient complaints service.
Information Commissioner's Office (ICO)
If your concern is specifically about how we have handled your personal data.
ico.org.uk/make-a-complaint
Phone: 0303 123 1113
Confidentiality
All complaints are handled in strict confidence. Making a complaint will never affect the standard of care you receive, now or in the future.